Southern    Association   of    Student  
          Financial   Aid   Administrators

Steps to Become a SASFAA Sponsor

We’re excited that you’re considering sponsoring SASFAA!  Your support helps strengthen our association’s mission, foster professional development, and create opportunities for our members.


To make the process simple, we’ve outlined clear steps so you can move from interest to active sponsorship with ease.

Step 1 – Join SASFAA as a Member

Before registering as a sponsor, you’ll need to have an active SASFAA membership.

  • Become a SASFAA Member to get started. 
  • Once you have completed your membership you will be directed to “Steps to Become a SASFAA Sponsor.”

Step 2 – Explore Sponsorship Levels & A-La-Carte Options

Review the sponsorship tiers available and determine which best aligns with your goals and desired level of engagement.

Explore additional sponsorship opportunities to customize your visibility and involvement.

Step 3 – Complete Sponsorship Registration

Register now!

Step 4 – Receive Your Welcome Package

Once your registration is complete, you’ll receive a Welcome Letter that includes:

  • Confirmation of your Sponsorship Level 
  • Link to select A-La-Carte options
  • Requests for materials to maximize your exposure, such as:
    • Company Logo
    • Banner Ad
    • Information for the Services Directory
    • ½ or full-page ads (for top two sponsorship tiers)

Why Sponsor SASFAA?

Your sponsorship doesn’t just promote your organization—it invests in the growth of our professional community. Together, we create stronger connections, richer resources, and a brighter future for student financial aid professionals.

We look forward to welcoming you as a valued SASFAA Sponsor!



Benefits


Summit Level

$5,000


Trailblazer Level

$3,500


Pathfinder Level

$2,500


Foundation Level

$1,000

Booth at Annual Conference

Priority Placement by Response Date and Time

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Allows a vendor to attend the Annual Conference with no display booth.

Complimentary Conference Registration

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3 Conference

Registrations

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2 Conference

Registrations

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1 Conference

Registration

NO Complimentary

Registration

Organization Logo on SASFAA Website and all events

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Company Logo will be displayed

Banner Ad on SASFAA Website

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Inclusion in the SASFAA Products & Services Directory

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Recognition at ALL SASFAA Events

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Webinar Series Moderator

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Spotlight on Company’s Products & Services via the SASFAA Listserv

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Ad in the Annual Conference Electronic Program

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Full Page Ad

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½ Page Ad

 

 

Annual Conference General Session Moderator

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Admission to the SASFAA Director’s Summit held at the Annual Conference

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10 Min. Products & Services Presentation in a General Session at the Annual Conference

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Please Note:

  • A Vendor/Sponsor is defined as an individual representing a company that offers products or services benefiting institutions of higher education. To participate in and receive recognition at any 2025–2026 event, all sponsors must select one of the sponsorship levels outlined above.
  • All Vendors/Sponsors must be paid members of SASFAA to participate in any events held throughout the year.



Events and items listed below are only available to sponsor once you have selected your sponsorship level. Payment for these items is separate from your chosen Sponsorship fee.

Event

Sponsorship Item

Brief Description

Fee

Enrollment Management & Legal Issues Forum (EMLIF)

Exhibit Opportunity

Limited # of spaces

Opportunity to network with decision makers in the industry

$1,000

 

Name Badges

Your logo displayed on name badges for the Fall Workshops

(EMLIF, FFAC, & Leadership)

$600

SASFAA Annual Conference

Conference Clear Tote Bag

Reuseable Clear bag with Logo Prominently displayed on the side

$5,000

   Conference Notebook  Logo Prominently displayed on front cover and provided to all conference attendees  $2,500
   

President’s Welcome Reception

*Limited to 2 Sponsors*

 Exclusive Opportunity to have your brand promoted to over 500 attendees  $1,500

 

Award Ceremony Lunch

*Limited to 2 Sponsors*

Exclusive Opportunity to have your brand promoted to over 500 attendees

$1,500

SASFAA New Aid Officers Workshop (NAOW)

Logo Branded T-Shirts for all 140 participants

Prominent Logo placement, high visibility, long term branding

$2,000

 

Name Badges

Prominent Logo placement on name badges for the NAOW

$600

 

Water Bottles

Prominent Logo on water bottles, daily use, long term branding

$600

 

Light Weight Back Bag

Prominent Logo on all bags used by participants throughout the week, long term branding.

$600

 Podcast Sponsorship  Full-Year Podcast sponsor (reduced % for returning sponsors)  Your brand featured in every episode throughout the year. (assume a minimum of 15 episodes)  $1,500
   Additional Al-a-carte Segment Sponsor  Your brand featured in as a segment sponsor.  $500


A-La-Carte Sponsorship Opportunities Descriptions

Enrollment Management & Legal Issues Forum (EMLIF)

(October 6-8, 2025 - Charlotte, NC)

You will not want to miss this opportunity to join senior leaders in financial aid and college enrollment management for an engaging and insightful 3-day forum as we “Navigate to New Heights” in the field of financial aid and enrollment management.

This event is specifically designed for professionals in roles such as Vice President, Associate/Assistant Vice President, Vice Provost, Associate/Assistant Vice Provost, Director, and other senior-level financial aid and enrollment management leaders.

Exhibit Opportunity (Limited Spaces)                                                                                                                         $1,000

Limited to the first 15 registrants (based on date and time of registration)

Package includes:

  • One event registration and one tabletop booth display table
    (Additional attendees must register separately and pay the standard event fee.)
  • 5-minute presentation opportunity to showcase your company's products and services to all EMLIF attendees.
  • Dinner Group Leader Experience
    As a sponsor, you’ll lead a group of attendees to a selected restaurant, providing an informal networking opportunity with EMLIF leaders. (Note: Each guest is responsible for their own meal.)
  • Recognition as a key event contributor prior to, during, and after the event.

Benefits:

  • Direct Access to Senior Decision-Makers – Connect with top-level leaders in financial aid and enrollment management, including Vice Presidents, Provosts, and Directors, to build relationships that can influence future partnerships and purchasing decisions.
  • Premium Brand Visibility – Showcase your company’s products and services through an exclusive exhibit space, a 5-minute presentation to all attendees, and recognition before, during, and after the event.
  • Exclusive Networking Opportunities – Strengthen connections with key influencers during the unique Dinner Group Leader Experience, fostering meaningful conversations in an informal, relationship-building setting.
Sponsorship of Name Badges for all 3 of the Fall Training Events – 1 Sponsor                                              $600
  • Boost your company name/logo to be displayed on name badges worn at the following events:
  • Enrollment Management & Legal Issues Forum
  • FAAC Workshop
  • Leadership Symposium

SASFAA Annual Conference Opportunities

(February 15-18, 2026, in Charlotte, NC)

Sponsoring SASFAA at the Annual Conference offers unparalleled exposure to over 500 financial aid professionals from eight states across the southern region. This premier event provides sponsors with the opportunity to showcase their products and services, engage in meaningful networking, and build lasting relationships with decision-makers and influencers in higher education. By participating, your organization will gain valuable visibility, strengthen industry connections, and contribute to the advancement of financial aid professionals throughout the region.

Large Clear Conference Tote Bag                                                                                                                                   $5,000

Put your brand directly in attendees’ hands with this high-visibility sponsorship. Each participant will receive a large, clear tote bag featuring your logo—practical, stylish, and security-compliant for use throughout the event.

Distributed at registration, the tote ensures your brand is seen right away and carried throughout the conference. With its durable design, it will continue to promote your company long after the event.

Sponsor Benefits:

  • Prominent logo on every attendee tote
  • Guaranteed daily visibility during sessions and networking
  • Extended exposure as totes are reused post-conference
  • Positive association with a practical, appreciated gift

Conference Notebook                                                                                                                                                           $2,500

Keep your brand in view as attendees jot down key insights and ideas. Each participant will receive a notebook with pen featuring your logo on the cover—an item they’ll use during sessions and long after the event, extending your brand exposure.

Sponsor Benefits:

  • Logo prominently displayed on every notebook
  • Daily visibility as attendees take notes
  • Post-conference exposure as notebooks are reused
  • Association with a practical and valued resource


Sponsor the SASFAA President’s Welcome Reception                                                                                           $1,500

Kick off the Annual Conference in style by sponsoring the President’s Welcome Reception—an exclusive opportunity to showcase your brand while connecting with attendees in a lively, engaging atmosphere that sets the tone for the entire event.

  • Sponsor will be publicly recognized with signage and acknowledgement by the President.

 

Sponsorship of the Award Ceremony Lunch                                                                                                            $1,500

Celebrate excellence by sponsoring the Award Ceremony Lunch—an inspiring gathering that honors outstanding achievements in the profession while giving your brand premium visibility among leaders and peers in financial aid.

  • Sponsor will be publicly recognized with signage and acknowledgement during the ceremony.

 

SASFAA New Aid Offers Workshop (NAOW)

(June 2026)

The SASFAA New Aid Officer Workshop (NAOW) offers sponsors a powerful opportunity to connect with the next generation of financial aid leaders. With a capacity of up to 140 attendees, this immersive, weeklong training attracts early-career professionals who are committed to building a strong foundation in financial aid administration.

Whether your brand supports higher education, financial services, technology, or student success, NAOW provides direct access to an engaged audience of professionals with 0–5 years of experience who are eager to grow—and who will soon be decision-makers at their institutions.

Sponsorship Opportunities for the NAOW:

Sponsor the Official NAOW T-Shirts – 1 Sponsor                                                                                                    $2,000

Gain standout visibility by sponsoring the official SASFAA New Aid Officer Workshop T-shirts. Worn by up to 140 attendees, these shirts offer lasting brand exposure during the event and beyond.

Benefits:

  • Prominent Logo Placement on all shirts
  • High Visibility throughout the weeklong training
  • Long-Term Brand Exposure as shirts are worn at home institutions
  • Meaningful Impact by supporting early-career professionals 

Sponsor the NAOW Name Badges – 1 Sponsor                                                                                                             $600

Get Noticed—Right from the First Handshake

Be front and center at every introduction by sponsoring the official name badges for the SASFAA New Aid Officer Workshop. With up to 125 attendees, your brand will be seen all day, every day—on every name badge worn throughout the event.

Benefits:

  • Logo placement on all attendee name badges
  • Constant visibility during sessions, meals, and networking
  • Association with professionalism and organization
  • Direct exposure to emerging financial aid professionals

Small item, big impact—sponsor the name badges and make a lasting first impression.

Sponsor the NAOW Water Bottles – 1 Sponsor                                                                                                            $600

Quench Their Thirst—Keep Your Brand in Hand

Put your brand in the hands of up to 125 future financial aid leaders by sponsoring the official NAOW reusable water bottles. These bottles will be used daily during the workshop and taken home extending your visibility well beyond the event.

Benefits:

  • Logo featured on all water bottles
  • Daily use throughout the weeklong training
  • Long-term brand exposure on campus and at future events
  • Positive brand association with sustainability and support

Stay top-of-mind—sip by sip.

Sponsor the NAOW Backpack                                                                                                                                             $600

Put your brand in the hands of every attendee by sponsoring the official NAOW workshop bags/backpacks—providing lasting visibility as 140 participants carry them throughout the event and back to their home institution.


SASFAA Podcast

Full-Year Podcast Sponsor                                                                                                                                                $1,500

Your brand featured in every episode throughout the year. (assume a minimum of 15 episodes)

A-la-carte Podcast Sponsor                                                                                                                                                  $500

Own a recurring segment, such as “What Keeps You Up at Night, sponsored by [Your Brand].”

Each year, the podcast will provide the right of refusal to returning sponsors. Sign up today to hold a spot!
 
Swoonpie and Money (SpM) Charity Fund:

All revenue generated by the podcast will go to the SpM fund. The fund will support the SASFAA charity as well as various state charities throughout the year. The goal is to have a meaningful community impact while connecting with the highly engaged SpM podcast audience. Contributions will generally be determined through contests and engagement initiatives run throughout the year. These will highlight sponsor contributions and maximize the impact for your brand.

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SASFAA

Southern Association of Student Financial Aid Administrators

For technical assistance: sasfaaweb@gmail.com

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